More Than Fans, Followers and Likes: Measuring Social Media in Local Government

Nice piece in response to my earlier post on GovLoop. Thanks!!!
Read the Article at HuffingtonPost

Trial weight loss trial weight loss. Porn cams free porn cams free. Acai berry pills walmart price acai berry pills walmart price. Natural remedy thrush natural remedy thrush. Transexual free cams transexual free cams. Tmj and tinnitus treatment tmj and tinnitus treatment. Hoodia graves disease hoodia graves disease. Build a bbq smoker plans build a bbq smoker plans. Hyperhidrosis treatment rhode island hyperhidrosis treatment rhode island. Bv medication metronidazole bv medication metronidazole. Rosacea diet 2012 rosacea diet 2012. 100 online dating sites 100 online dating sites. Gyno steroids treatment gyno steroids treatment. Gynecomastia recovery period gynecomastia recovery period. Period before gyno visit period before gyno visit. Rosacea support group rosacea support group. How to remove milk thrush how to remove milk thrush. Slimquick hoodia nausea slimquick hoodia nausea. Pianos lessons pianos lessons. How to stop sweaty armpit how to stop sweaty armpit. Cure tinnitus 2012 cure tinnitus 2012. Tinnitus cold laser treatment tinnitus cold laser treatment. Hip arthritis pins and needles hip arthritis pins and needles. What specialty treats hyperhidrosis what specialty treats hyperhidrosis. Cam for gays cam for gays. Hgh good for women hgh good for women. Dvdrip ts cam dvdrip ts cam. Live ts cam live ts cam. Rc boat plans free download rc boat plans free download. Shemale cams sex shemale cams sex. Hair falling out quickly hair falling out quickly. Acai how to use acai how to use. Huge dick cam huge dick cam. Shemales amateur webcams shemales amateur webcams

Who’s the Boss? –

Every good, successful team is lead by an effective leader.  Part of your organization’s media plan must focus on your team’s structure, even if there are just two members.

Balancing experience with innovation can be tricky. Do you exercise caution and fall behind, or do you act on impulse and trip on your shoelaces? How do you balance the old and the new?

Check out the full post here

How do you structure your social media team? Who’s the boss?

Laser weight loss therapy laser weight loss therapy. Doctors treat pulsatile tinnitus doctors treat pulsatile tinnitus. Time released super hoodia 2013 time released super hoodia 2013. Mariah carey con rosacea mariah carey con rosacea. Scalp psoriasis treatment xamiol scalp psoriasis treatment xamiol. Best birth control women fibroids best birth control women fibroids. Bacterial vaginosis amazon bacterial vaginosis amazon. Pcos support groups australia pcos support groups australia. Have heartburn daily have heartburn daily. Acyclovir maintenance dose acyclovir maintenance dose. Natural ways to get rid of gout natural ways to get rid of gout. Cat diets lose weight cat diets lose weight. Dating websites fish dating websites fish. Acne rosacea cream acne rosacea cream. Piano lessons lafayette indiana piano lessons lafayette indiana. Rosacea face lotion rosacea face lotion. Acid reflux diet list acid reflux diet list. Central ohio arthritis care central ohio arthritis care. Do rosacea treatments work do rosacea treatments work. Prince william hair loss treatment prince william hair loss treatment. Online dating childfree online dating childfree. Nude webcam for free nude webcam for free. Acai berry shop acai berry shop. Super green tea diet capsules super green tea diet capsules. Natural gyno remedy natural gyno remedy. Uterine fibroids home remedy uterine fibroids home remedy. Diet and arthritis pain relief diet and arthritis pain relief. Bibliotherapy tinnitus bibliotherapy tinnitus. Tinnitus and motorcycle riding tinnitus and motorcycle riding. Can scalp psoriasis be cured can scalp psoriasis be cured. Free cam to cam nude free cam to cam nude. Best rosacea doctor nyc best rosacea doctor nyc. Free printable dating anniversary cards free printable dating anniversary cards. Piano lesson for kids youtube piano lesson for kids youtube. Natural cure for tinnitus free natural cure for tinnitus free. Pcos disorders pcos disorders. Reduce rosacea bumps reduce rosacea bumps. Best arthritis relief best arthritis relief

What’s worth sharing? –

Part of your media plan should include deciding what your followers want to and need to know about your agency. Your overall government or individual department’s goals need to be considered when you plan your posts. Do you want to encourage dialogue with your followers or simply stream information to them without feedback?

Check out the full post here.

How do you decide what’s worth sharing?

Partisans du gout partisans du gout. Male chest pain causes male chest pain causes. Discounts teeth grinding discounts teeth grinding. Hoodia xr reviews hoodia xr reviews. Rosacea treatment oils rosacea treatment oils. Male breast reduction insurance male breast reduction insurance. Hsv2 cure hsv2 cure. Psoriasis treatment biological agents psoriasis treatment biological agents. Sexy cams live sexy cams live. Hoodia wholesale hoodia wholesale. Obat psoriasis kepala obat psoriasis kepala. Weight loss with pcos treatment weight loss with pcos treatment. Acupuncture to treat tinnitus acupuncture to treat tinnitus. Web camera images web camera images. Hoodia pastas hoodia pastas. Thrush products peru indiana thrush products peru indiana. Tinnitus reducing hearing aids tinnitus reducing hearing aids. Hot shemale webcam hot shemale webcam. Treatment of trichomonas vaginalis treatment of trichomonas vaginalis. Treat hyperhidrosis treat hyperhidrosis. Xxx cam msn xxx cam msn. Coal tar ointment formula coal tar ointment formula. Simple wooden furniture plans simple wooden furniture plans. Best hydrocortisone cream for hemorrhoids best hydrocortisone cream for hemorrhoids. Removing herpes virus body removing herpes virus body. Gyno pevaryl sans prescription gyno pevaryl sans prescription. Cam de gay cam de gay. Syndicate piano tutorial syndicate piano tutorial. Split-top roubo bench plans split-top roubo bench plans. Rosacea chronic inflammatory skin disorder rosacea chronic inflammatory skin disorder. Scammer dating sites scammer dating sites. Acai monavie cost acai monavie cost. Fat burning energy pills fat burning energy pills. Herbs and weight loss herbs and weight loss. Threelac candida treatment threelac candida treatment. How to make your ears stop ringing how to make your ears stop ringing. Webcam transexual webcam transexual. Prolapsed hemorrhoid treatment during pregnancy prolapsed hemorrhoid treatment during pregnancy. Home uv treatment for psoriasis home uv treatment for psoriasis. Flinter shipping bv fleet flinter shipping bv fleet

How do you measure the success of your social media efforts? –

How do you measure the success of your social media efforts? I discuss how to start gauging success over at Remember that you won’t have any way to know if your social media campaign is working if you don’t know what you’re looking for.

Check out the full post here.

What measures of success have you adopted in your social media plan?

Tube web cams tube web cams. Hearing health tinnitus hearing health tinnitus. Slimquick hoodia green reviews slimquick hoodia green reviews. Online lessons for piano online lessons for piano. Gerd pillow wedge gerd pillow wedge. Best noise cancelling earbuds review best noise cancelling earbuds review. Bv drugstore bv drugstore. Hgh spray sytropin reviews hgh spray sytropin reviews. Dosage acai berry juice dosage acai berry juice. Easy piano tutorial apologize easy piano tutorial apologize. Dating site reply examples dating site reply examples. Ovarian cysts causes pain ovarian cysts causes pain. Tinnitus recovery stories tinnitus recovery stories. Buy phentermine now buy phentermine now. Webcam males webcam males. How to treat thrush in the mouth how to treat thrush in the mouth. Bv natural bv natural. Hemorrhoid holistic hemorrhoid holistic. Tranny webcam videos tranny webcam videos. Stop ball sweat stop ball sweat. Vitamin d toxicity tinnitus vitamin d toxicity tinnitus. Candidate order error candidate order error. Psoriasis skin condition treatment psoriasis skin condition treatment. Recurring gout treatment recurring gout treatment. Buy ionamin phentermine buy ionamin phentermine. Health sciences acai berry health sciences acai berry

Make being in touch with your constituents your new year’s resolution

Happy new year!

Advances in technology make things more efficient, affordable and accessible. This is something of a obvious statement that’s been clear for the last two hundred years or so, but it bears repeating. We have better methods of tax collection, project management, elections preparation, but most are still lacking in constituent communications modernization. I know, you have a Facebook page. Great. What do you post? Do you monitor it? Do you get feedback? Is Facebook the extent of the interactions with your residents? Do you know how much you’re missing by not using other tools?

We already know how different local government is from the federal government, so for the most part we’ll leave much of the federal government media discussion at the door. We also need to recognize the separation between technology and communications. Remember, you can have all the tools in place but they won’t help you if you don’t know what to do with them.

Don’t assume that your IT staff will have the capability to monitor and respond to social media just because it happens over the computer.

This year I’ll be exploring and writing about creation and use of mobile apps, virtual town hall meetings and live video streaming, uses of QR codes, 311 type systems, and constituent interactions on Facebook and Twitter by talking to government officials and staff who have used these tools with success. (Are you up for reelection this year? Hint, hint!) Here’s a great primer on local government mobile apps from GovLoop.* It’s a year and a half old, but it actually makes a perfect reference point for starting 2012.

If you’re like me, you spent the past few weeks reading list after list of “Top ten cool social media things of 2011″ and the current crop of “Top ten social media trends of 2012″ lists. Now, you may be wondering how to adapt them to fit your department’s and constituents’ needs. I certainly have. Just about all of them speak to the general public and the private sector. It’s interesting to watch how quickly communications technology changes for the better, and then watch as local government steers clear of some of it.

I spent nearly a decade traveling around the country communicating with county governments. Some counties didn’t have web sites, officials didn’t use e-mail, and long distance business calls were frowned upon. This was 2003. I’m glad to see than nearly all of that has changed. We’ve got almost everyone covered with the basics by now.

The Internet is here and accessible. It costs little to nothing. It is host to a growing array of media and marketing tools. Are you using it effectively?

Keep in mind that for any of these tools to really work, feedback isn’t just welcome, it’s necessary. Leave your comments and questions on this post, or contact us directly with questions about your plans.


*Full disclosure: I will be writing about social media and local government for GovLoop this year. Although I had nothing to do with the piece I linked to, I think it has a great amount of information.

Men webcams men webcams. Hoodia pills dangerous hoodia pills dangerous. Men spy camera men spy camera. Tranny cams live tranny cams live. Surgery to remove cysts on ovaries surgery to remove cysts on ovaries. All natural cures heartburn all natural cures heartburn. Rosacea olive skin rosacea olive skin. Shemale mobile cams shemale mobile cams. Evan healy rosacea evan healy rosacea. Best diet pills usa best diet pills usa. Acai supplement acai supplement. Ways to stop grinding your teeth ways to stop grinding your teeth. Treat hair loss black women treat hair loss black women. Webcam sex gay webcam sex gay. Starkey hearing aids tinnitus starkey hearing aids tinnitus. Webcams gay gratis webcams gay gratis. Home treatments for hemorrhoids home treatments for hemorrhoids. Candida tropicalis treatment candida tropicalis treatment. Hoodia suppliers australia hoodia suppliers australia. Woodworking marking gauge woodworking marking gauge. Arthritis recovery arthritis recovery. Natural hair loss ingredients natural hair loss ingredients. Pcos vegetarian diet plan pcos vegetarian diet plan. Acai berry and health acai berry and health. Hgh uk buy online hgh uk buy online. Free cam to cam live free cam to cam live. Hair fall please hair fall please. Porn girl webcam porn girl webcam. Buy hoodia gordonii nz buy hoodia gordonii nz. Free gay live sex cam free gay live sex cam. Pvc project plans pvc project plans. Best military dating websites best military dating websites. Hair loss vitamins needed hair loss vitamins needed. Cam shemal cam shemal. World dating website world dating website. Dating site fish plenty dating site fish plenty. Astrological sign dating site astrological sign dating site. Natural cures yeast infections natural cures yeast infections