A Year of Change!

Just a quick note to share that Red Boot Media is still alive and kicking!

We had a fun consulting contract with an Arlington, VA based research group and conducted a number of social media training sessions took up a nice part of this past year, along with a brief hiatus.

We have some projects coming up in the next few months, so I’ll be sure to post updates. ~emily

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Quick VACo Conference Wrap Up

Last week’s Virginia Association of Counties’ annual conference in Bath County offered an opportunity for Red Boot Media to provide free 45 minute social media consulting sessions for county officials. We had a number of county supervisors, administrators and county CIOs stop by and ask questions about using social media tools to connect with their constituents.

Jim Spencer, Tazewell County Administrator, stopped by to talk about the county’s new Virtual Marketing Assistance Partnership – VMAP. Through this program, the county creates a 45-60 second professionally produced video for any business in the county. This free marketing assistance is designed to encourage economic development in the county and attract future growth and development. Learn more here.

I was very pleased to have had so many officials visit for their consultations, provided by VACo as member benefit. I look forward to helping local governments promote public service and connect with constituents!

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One-on-one social media training sessions at VACo annual meeting!

Red Boot Media will be conducting free one-on-one social media training sessions for county officials at the upcoming Virginia Association of Counties’ annual meeting in Bath County this November. Here is our announcement in the most recent issue of County Connections.

You know it’s time to start using social media in your county. But where do you begin? Which tools will work best in your community? How do you manage information while still doing your job as an elected official?

Ask a professional! VACo is pleased to offer consulting services from associate member Red Boot Media, LLC at the upcoming annual conference in Bath County.

To answer your questions about using social media in your county, sign up for a free, private 45-minute session with Founder and Principal Media Consultant Emily Landsman.

Contact Gage Harter at gharter@vaco.org to secure your time.

Sign up for a time slot now.
Sunday hours: 3-5 p.m.
Monday hours: 9 a.m. – 4 p.m.

www.redbootmedia.com
www.vaco.org/AssociateMembers/Consulting/RedBootMedia2.pdf

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CCAP County News – Our first big magazine piece

The September/October 2012 issue of the County Commissioners Association of Pennsylvania focuses on social media. Red Boot Media was invited to write about designing a social media plan for county government. The piece reviews some of the major points we stress when starting with social media and how to consider each one. Berks County Commissioner Christian Leinbach also shared some of his experiences using various tools to communicate with his constituency.

Click here to download a .pdf of the article.

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The individual approach to social media – GovLoop.com

Read the full post with comments here. Originally posted 9/13/12 at 12:26 pm

Jack Hernandez, Red Boot Media’s Graphic Designer, shared some of his thoughts on designing a social media strategy for a client recently. We weren’t sure if it was his years of work with local government or his partnership with Red Boot Media that helped him craft this advice, but we thought it would be great to share either way!

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Each client has a unique approach to social media and how they can use it, not just for the sake of social media but to benefit from it realistically. Here is how I approached a client recently when he asked me how relevant using social media would be for his business. His publicity manager had neglected to utilize Facebook effectively and because of that, he got the impression that Facebook had gone the way of Myspace.

Clients who aren’t social media savvy can easily be misled by others who don’t know quite what they’re doing themselves. My client asked me if Twitter was “good.” At that point I resolved to come up with a list of questions and suggestions that help him consider how Social Media would benefit him and which tools he would specifically find useful.

It’s not enough to come up with a basic list of questions and answers. The question “Who is your audience?” may be important, but it’s vague, and without pointing it out, a client may not realize who can potentially be his/her audience. Explain your suggestions and questions based on your client’s specific goals and product. Don’t be generic.

What do you personally hope to achieve through social media?
Ask yourself this without worrying about the limitations of technology and current social media capabilities. More than likely, there is a solution that will enable you to meet (and excel) those goals. Do you need a Facebook app that is effectively your web site? Do you want to link videos and open up a YouTube account? Really…anything is possible.

Who is your target audience(s)?
Your site is catered to a very niche clientele. Your Facebook page broadens the audience in that it makes your product more visible to others who are on Facebook, not just your friends but friends of those friends. People in the industry who start off on your official site also are drawn to your Facebook page for updates and developments. Through social media, you can update your audience with real-time developments and post images for visual impact. Twitter is a great if you intend to make very frequent real-time updates such as attending a conference or describing your activities throughout a big event.

Maximizing the social media coverage and broadening the target audience:
You have different sub-companies for each of your products. But you may consider having your Facebook business page represent all your products in general. The space available for your main graphic is large enough for to design something snazzy that will incorporate all your logos and a slogan. This will allow you to direct all your site visitors (from all your sites) to a central social media page where you can make more frequent updates.

Differentiating between your personal page and the business page:
It’s up to you to update your posts on the business page. If posts on your personal page highlight you receiving awards or going to conventions should be posting first on the business page, including images. From your business page, you can share your posts on your personal page, and potentially draw more “fans” to your business page.

Updating and maintaining:
In order to keep your Facebook page active, you need to be active. A few posts a week is a good way to update people and keep your product in their minds. More posts and gallery images if you’re attending a conference or receiving recognition for your achievements. Remember to reply to comments and questions that people post on your page. Social media is a dialogue!

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