What DC Government goes really well – GovLoop.com

Read the full post on GovLoop.com here. Originally posted 4/4/12 at 5:00 pm

Yesterday, Wisconsin, Maryland and the District of Columbia held primary elections. Yes, presidential primaries, but what some people might not realize is that there were many congressional and local positions up for grabs as well.

I had a really cool opportunity to play helper bee yesterday at the DC Board of Elections and Ethics, thanks to a former coworker who now works for the BOEE. Though most of my “duties” consisted of running errands for my friend and babysitting TV reporters (very friendly), I was also asked to be another pair of eyes on the Board’s social media. I followed the DC election tag, #DCision12 and watched for mentions of @dcboee for my temporary supervisors. Through the day, and earlier registration processes during the year, the staff responded quickly to concerns and questions that came in. Some of the tweets that really impressed me were general feedback about the Board’s social media presence and noted that city agencies worked together. A few really nice ones….

While this was a slower, smaller election than a general election, the entire staff was patiently waiting to solve one problem after another while still going about their usual election day business. Late in the evening, I watched the paper ballots (and electronic ballots) come in from all 143 precincts in 8 wards across the city. Each police escorted delivery was picked up and checked by election staff outside before being sent up to the office for immediate tallying. The staff worked quickly and efficiently at these processes, at least as much as I could tell.

I hope to have a piece in the next few weeks with my friend at the DCBOEE about the Board’s use of social media. Say what you want about politicians, but these local government employees are a great example for others.

The District of Columbia Board of Elections & Ethics is an independent agency of the District government responsible for the administration of elections, ballot access, and voter registration.


Please note, for this piece I commented ONLY on the day-of events at the DCBOEE headquarters, not at individual polling places or actions of candidates or campaign staff. I was there as myself and not representing my company, Red Boot Media. Other than yesterday’s unpaid volunteer gophering, I have no affiliation with the DCBOEE.

What about the kids? – GovLoop.com

Read the post on GovLoop here. Originally posted 3/30/12 at 12:04 pm

Certain topics in public education have become more controversial over the last few years. Parents and the public wonder whether it’s the place of the public schools to teach sex ed or driver’s ed, and sometimes they even debate the material in social studies and science curricula.

But what about social media? As in sex education, where’s the line between parents’ and school’s responsibility? Should students be required to take a course in online safety? What topics should be covered? Should they wait until high school or do it sooner?

Would you “Like” Sterling Cooper Draper Pryce? – GovLoop.com

Read the post on GovLoop here. Originally posted 3/27/12 at 10:30 am

Here’s the question, right up front.

How would Sterling Cooper Draper Pryce use social media to promote their clients’ products? (Before you say, “they would have no use for it, as advertisers in the 60s,” let’s just pretend.) Obviously, they’d use it. It’s a great marketing tool, and their clients would expect a great social media campaign from this über creative agency. Would they be at the forefront of the movement with new thinkers, or would Don and Roger brush it off as a fad that would go down in flames and waste their design time and money? Think about the hard time Harry still has in 1966 selling ad space on TV with its exponentially expanding media audience. Roger doesn’t really care about TV advertising. (Let’s go ahead and compare that to government, while we’re thinking about different generations adapting to new media, shall we?)

What if it seems to backfire, à la the “equal opportunity” ad they placed in the paper to try to poke a rival agency? We hear stories about social media advertising problems occasionally, usually when an outside agency is hired to Facebook or Tweet for a company. Not only does voice not translate correctly, the message might be totally off. Case in point: Belvedere Vodka. #Fail.

Finally, I’m really sorry for another MM internet post, but c’mon. After waiting a year and a half for a new episode, I really think everyone is entitled to at least one.

(That’s me with a martini after a hard day writing ad copy.)

DIY government holiday – GovLoop.com

Read the post on GovLoop here. Originally posted 3/20/12 at 11:16 am

We’ve all pretty much accepted that St. Patrick’s day is a new American holiday, regardless of the amount of Irish whiskey blood pumping through your veins. Around the country, we observe this day by drinking beer and wearing sparkly green pants and shamrock sunglasses.

What do we do to observe non-religious holidays? President’s Day, Memorial Day, Fourth of July, Veteran’s Day, for example…we wear the red, white and blue, buy home appliances and cars on sale, and get a day off from work. How much emphasis is placed on the actual historical reasoning for these days? At this point, not a whole lot. Probably about as much as for St. Patrick’s day.

How would you create a local government holiday? Not a county fair or local observance of a larger national holiday, but a real local government day? Who or what would you celebrate or observe? How would you do it? How could you involve all segments of the community?

What kind of engagement could you generate with a DIY government holiday?

(PS – Perhaps an entire month long celebration of county government? Hm?)