Quick VACo Conference Wrap Up

Last week’s Virginia Association of Counties’ annual conference in Bath County offered an opportunity for Red Boot Media to provide free 45 minute social media consulting sessions for county officials. We had a number of county supervisors, administrators and county CIOs stop by and ask questions about using social media tools to connect with their constituents.

Jim Spencer, Tazewell County Administrator, stopped by to talk about the county’s new Virtual Marketing Assistance Partnership – VMAP. Through this program, the county creates a 45-60 second professionally produced video for any business in the county. This free marketing assistance is designed to encourage economic development in the county and attract future growth and development. Learn more here.

I was very pleased to have had so many officials visit for their consultations, provided by VACo as member benefit. I look forward to helping local governments promote public service and connect with constituents!

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One-on-one social media training sessions at VACo annual meeting!

Red Boot Media will be conducting free one-on-one social media training sessions for county officials at the upcoming Virginia Association of Counties’ annual meeting in Bath County this November. Here is our announcement in the most recent issue of County Connections.

You know it’s time to start using social media in your county. But where do you begin? Which tools will work best in your community? How do you manage information while still doing your job as an elected official?

Ask a professional! VACo is pleased to offer consulting services from associate member Red Boot Media, LLC at the upcoming annual conference in Bath County.

To answer your questions about using social media in your county, sign up for a free, private 45-minute session with Founder and Principal Media Consultant Emily Landsman.

Contact Gage Harter at gharter@vaco.org to secure your time.

Sign up for a time slot now.
Sunday hours: 3-5 p.m.
Monday hours: 9 a.m. – 4 p.m.

www.redbootmedia.com
www.vaco.org/AssociateMembers/Consulting/RedBootMedia2.pdf

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CCAP County News – Our first big magazine piece

The September/October 2012 issue of the County Commissioners Association of Pennsylvania focuses on social media. Red Boot Media was invited to write about designing a social media plan for county government. The piece reviews some of the major points we stress when starting with social media and how to consider each one. Berks County Commissioner Christian Leinbach also shared some of his experiences using various tools to communicate with his constituency.

Click here to download a .pdf of the article.

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Colorado Counties: Success and Challenges to New Media Use – GovLoop.com

Read the full post with comments here. Originally posted 6/21/12 at 1:30 pm

In April I wrote briefly about Commissioner Audrey Danner from Moffat County, Colorado and her efforts in using social media to connect with her constituents.

I had a chance to sit down with Commissioner Danner earlier this month at the Colorado Counties, Inc. summer conference and talk a bit more about Moffat County using Facebook and some of the challenges surrounding social media in general. Moffat County is in rural northwest Colorado. The county is almost the size of the state of Connecticut, yet has a population of only about 13,000. (Connecticut’s population….3.5 million.)

For the most part, Danner is alone in her use of Facebook at the county level. The two other county commissioners do not currently use social media tools to communicate, preferring to stick with more traditional methods for now. Though electronic communications do work for large segment of population, the commissioners feel that the kind of interactions that come from face-to-face communications still can’t be replicated online. County residents are encouraged to interact with the commissioners and have an opportunity to publicly address issues at the beginning of each commission meeting. The commissioners make other public appearances known so that residents can chat with them.

For Danner, her Facebook experience started as just a personal page a few years ago before her last campaign. She allowed citizens to be her friends online, and they got to know a bit about her. She said it made her “real” to her constituents, not just another elected official. She regularly shares county events and happenings, as well as what she does as a county commissioner, including budget meetings, economic development presentations, discussions on bringing broadband to Moffat County, etc. She sees it as an easy way for people to talk to her, make her easily accessible, encourage back and forth discussion in a more friendly manner than a formal commission meeting. The discussions on the page page are still professional, however, and if necessary she recommends discussion at county meetings or an e-mail message to discuss issues that might be better handled offline.

She is currently running for a second term as county commissioner and is considering a separate page for her upcoming reelection campaign to make the online separation between her current position and her campaign.

In the county offices, most Internet activity, especially social media, is prohibited by county staff while at work, mostly because of bandwidth issues. The biggest issue facing the county in this case, and many others like it, is rural broadband access. We talked at length about access issues gong back to the mid 1990s.

In my next piece, I will discuss rural broadband access, specifically in Colorado.

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